TikTok, The Most Visited Website In 2021

TikTok, the social medial platform, beat Google as the most visited domain on the web in 2021, according to the Popular Domains Year in Review 2021 report by Cloudflare, an American web infrastructure and website security company that provides content delivery network services [1].

Jan 4, 2022|Market Insights- 1 min

The Family Office, on behalf of its clients, was among the early investors in ByteDance, the rapidly growing Chinese technology company that owns TikTok.

The Journey to the Top

TikTok was a relative newcomer in November 2016, focused on video content. Its popularity grew rapidly worldwide, climbing from the seventh position in 2020 to the top position in 2021. According to Cloudflare, TikTok first reached the top position on February 17, 2021. This recurred on several days in March and May. But from August 10, 2021 through Black Friday (November 26), TikTok truly “took over the internet” on most days, showing a clear public preference for video content[2].

Social Media and the Pandemic

Many of the early simple social media platforms that evolved in the mid-1990s, like GeoCities and Classmates.com, were confined to computers with wired Internet access. The initial public reception was lukewarm as broadband Internet was not widely available. Their popularity began to surge as smartphones became available worldwide. Social media platforms took the world by storm with the introduction of 3G, which allowed sharing more data-intensive content like videos on smartphones. As the COVID-19 pandemic confined people to their homes, the number of social media users surged worldwide as people sought to restore a sense of connection. The subsequent easing of COVID-19 restrictions had a benign effect on the popularity of social sites. Below are the most popular social medial domains in 2020 and 2021.


1. TikTok.com
2. Google.com
3. Facebook.com
4. Microsoft.com
5. Apple.com
6. Amazon.com
7. Netflix.com
8. YouTube.com
9. Twitter.com
10. WhatsApp.com


1. Google.com
2. Facebook.com
3. Microsoft.com
4. Apple.com
5. Netflix.com
6. Amazon.com
7. TikTok.com
8. YouTube.com
9. Instagram.com
10. Twitter.com

A Track-Record of Successful Investments

With great insights into private markets gained from international presence and partnerships with top-tier asset managers, The Family Office provides exclusive investment opportunities worldwide to help clients preserve and grow their wealth through diversified portfolios.

[1] https://blog.cloudflare.com/popular-domains-year-in-review-2021/
[2] https://www.searchenginejournal.com/google-loses-top-domain-spot-to-tiktok/431026/#close

About The Family Office

Since 2004, The Family Office has been the wealth manager of choice for more than 500 ultra-high-net worth families and individuals, helping them preserve and growth their wealth through customized solutions in diversified alternatives and more. Schedule a call with our financial experts and learn more about our wealth management process.

Keep reading

Who we are

About us Investment Philosophy Board Members Leadership Team Our Locations
Contact Us

Manama Office:

9th Floor, Al Zamil Tower 305 Government Avenue Manama, Bahrain

bahrain flag+973 1757 8000

Dubai Office:

Central Park Towers DIFC Level 21, Office 21-43 Dubai, United Arab Emirates

uae flag+9714 8343863

Riyadh Office:

Suite 102, Signature Center Prince Turki bin Abdulaziz Al Awwal Road, Hittin Riyadh 13512-2110, Saudi Arabia

ksa flag+966 11 250 7720


Ready to start your investment journey?

Click here to begin my.tfoco.com/register

The Family Office Co. B.S.C (c) is licensed as a category 1 Investment Firm by the Central Bank of Bahrain C.R.No.53871 dated 21/6/2004. Paid Up Capital: US$ 10,000,000. P.O. Box 18024, Manama, Bahrain.

FAQsCorporate Governance GuidelinesPrivacy PolicySitemap